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Get hands-on training to become a Marketing and Merchandising for Fashion - Merchandising Specialization Professional!

Advance Your Career! Get the job-ready skills you need to start an in-demand career.

Never choose between “beauty” and “brains” again. Combine your keen eye for style and brain for business into a rewarding career with VCAD’s Marketing and Merchandising for Fashion – Marketing Specialization diploma program. Learn about fashion promotion, retail buying, forecasting, brand management, and much more. This program is available in Calgary. Fill out the Request Info form above to learn more about the program – or apply today!

Do you have the right personality for College?

take the assessment!

Get Started TODAY!

Is Going to College right for you? 
Fill out form, get more info:

Are you an international student?
Do you have a study permit in Canada?
Do you have a refugee status in Canada?
Please select Program
Please select Campus
Please enter valid First Name
Please enter valid Last Name
Please enter valid Email
Please enter valid Phone Number
Please enter valid Postal Code

Please contact me with more information relating to the school and program(s). I understand I may cancel my consent at anytime.

This program is available in Calgary.

Fast-paced and ever-changing, the fashion industry will keep you on your toes with the latest trends in design, apparel production, and promotional strategies. If you’re up for a challenge, VCAD’s Marketing and Merchandising for Fashion – Marketing Specialization program is for you.

You will gain an in-depth understanding about e-business, global marketing, the fashion product life cycle, and much more.

By the end of the program, you will have created a professional portfolio that demonstrates your skills in fashion marketing and merchandising, and will help you to apply for positions in buying, retail management, marketing, publicity, and more.

Upon successful completion of this program, you will be able to:

  • Illustrate fashion design concepts
  • Apply the knowledge and skills resulting from the study of modern fashion illustration concepts and techniques to present day marketing problems
  • Provide a history of the influence of fashion on each generation of designers
  • Deconstruct garments and finishing techniques
  • Map different classifications of apparel to target markets and promotions
  • Describe the product development, apparel production, and textile life cycles and the impact these have on successful merchandising and marketing
  • Articulate the role of branding and private labels in generating sales
  • Clearly articulate sales and advertising plans using industry standard tools to generate competitive analysis
  • Describe and demonstrate the role of target marketing, market segmentation, and niche markets in the effective placement of sales product
  • Define retailing and explain the steps in strategic planning for meeting ROI
  • Write, present, and critique plans and proposals
  • Successfully participate and contribute to the success of a team
  • Develop a professional network

The program consists of five 12-week terms. All courses are worth three credits. 75 credits are required to complete this diploma program.

Admissions Requirements

Admissions Requirements in Alberta

  • Alberta high school diploma or equivalent verified by transcript OR
  • Mature student status and must meet ALL of the following criteria:
    1. Out of school for one year
    2. Be at least 18 years of age prior to admission
    3. Thirty-three credits towards an Alberta high school diploma or equivalent verified by transcript OR an overall score of 502 on the College Aptitude Test.

The Visual College of Art and Design of Calgary is licensed by the Private Career College Branch of Alberta Advanced Education.

Learn More!

career Opportunities

  • Fashion Stylist
  • Stylist
  • Retail Space Planner
  • Visual Display Assistant
  • Visual Display Assistant
  • Marketer
  • Marketing Assistant

Financial Assistance

Finding yourself in a position where College is unaffordable is more common than most of us realize. Fortunately, Canada’s provincial and federal governments are very focused on making education accessible to virtually everyone; even students that are new to Canada. Regardless of your situation: didn’t finish high school, are having (or had) financial difficulties, or you are a new arrival to Canada, we will find financial solution best for you!

Our Financial Aid Expert will provide you with best options to make education investment in yourself, both realistic and affordable. Let us help you find option that suits you best. Fill out the form NOW!

Government Student Loans

Financial assistance may be available for full-time students who are Canadian citizens or landed immigrants through the Canadian and provincial government student loan programs. Students must apply for loans through the province or territory in which they have established residency. For more information, please contact your Student Financial Planner.

Lifelong Learn Plan (LLP)

The LLP allows eligible students to withdraw up to $10,000 per year, tax-free (up to $20,000 over the period you are participating in the LLP) from their RRSP. Withdrawals are repayable over 10 years. For more information, visit the Canada Revenue Agency website.

Student Lines of Credit

Financial institutions offer lines of credit for students enrolled in full-time programs. Credit amounts are based on individual approved credit limits with monthly interest-only payments required while attending school. Amounts vary at each institution.

Registered Education Savings Plan (RESP)

RESPs permit savings to grow tax-free until the student beneficiary is ready to enroll full-time in a qualified post-secondary institution such as VCAD. An RESP also allows the student to apply for the Canadian Education Savings Grant.

Scholarships, Grants, & Bursaries

From time to time, VCAD offers scholarships for specific programs to eligible students. Ask your Student Financial Planner if you qualify for one or more of these programs. It is important to note that there may be additional sources of third-party funding available to you. Many private businesses and community groups offer grants and scholarships to eligible students. Inquire with organizations in your area for more information.

Payment Plans

Subject to credit approval by the Student Financial Aid department, payment plans are available in some circumstances. Payment plans require proof that the student has the financial capacity to make payments and in some cases will require additional guarantees or co-signers.

Tuition

You will be informed of all fees related to your program of study during the admission process. Program costs may include fees for tuition, registration, learning guides, kits, and course materials. Tuition may be paid through student loan disbursements or by cash, cheque, VISA, MasterCard, or Interac.

frequently asked questions

Why We Are Better

Explore the diverse curriculum offered by the Visual College of Art and Design and choose a creative career path that lets you realize your dreams.

how to apply?

It’s easy! To start the application process, simply fill up above form!

Why choose VCAD?

Our Applied Arts curriculum has been developed to ensure that our graduates are successful in meeting the employment requirements of these industries. VCAD maintains close ties with the fashion, graphic design, video game, visual effects, and interior design industries to continually assess our curriculum and gain insight about industry needs.

do you offer financial aid?

Yes, we offer Grants, Loans and Private Student Loans.
Check for more info on our financial-aid page

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Campus Locations

VCAD Vancouver campus

500-626 West Pender Street,
Vancouver, BC

VCAD Calgary campus

100-1035 7th Avenue,
SW, Calgary, AB.